We have a winning story. How do we get people to hear us?
By Brent J. McClendon, CAE, NWPCA President/CEO
The answer, quite simply, is that you have to ask for the order. Whether it is promoting an environmental marketing initiative like Nature’s Packaging, participating and hosting a Congressional Mill Tour Program at your facility, or traveling to DC for our upcoming Congressional Fly-In this June, there are multiple opportunities for us all to share the greatness of this industry.
A central part of our strategic plan is raising our industry’s profile, and we have a specific goal area of advocacy. These two elements come together nicely in the upcoming meeting. We are partnering with the National Association of Manufacturers (a strong advocacy voice that also represents significant consumers of wood pallets). This event is held June 7-8, 2016, in Washington, DC, and is a great opportunity for you to help educate our elected representatives about the wood packaging industry.
You may also have seen a significant profile boost for our industry from the recent launch of Nature’s Packaging™ website and whiteboard video. In just days after the video launch, we exceeded our expectations by receiving more than 9,400 views on our FaceBook page, 700+ views of the new video, and tremendous social and traditional media pickup as well. Please visit naturespackaging.org and feel free to widely share the video. This initiative is designed to give you extra tools when answering your customer’s questions. Please let us know how we’re doing.
Nature’s Packaging also points out the value of research and education. The Pallet Foundation is undertaking a significant expansion in funding programs relevant to your business. We are funding graduate students and visiting universities to raise our profile in the academic community. But when we raise our industry’s profile, we need to have a strong foundation of scientific research supporting our positions. That’s why The Pallet Foundation is also funding environmental product declarations, landfill avoidance studies, and additional PDS research. In total, more than $200,000 has been recently committed by the Trustees to support your business and this industry.
NWPCA is making your voice heard in DC, making your voice heard with customers, and raising our industry’s profile. These are critically important elements that go into strategically positioning our association, your business, and this industry.
Thank you for your support --- but more importantly, thank you for your voice.