|Protecting Your Business When Crisis Hits|
Presentation: Thursday, MArch 3, 2016
Participants will learn fundamental principles of communicating with key stakeholders, including news media, neighbors and elected officials when a crisis hits their facility.
Presented by FleishmanHillard, a top global communications firm that specializes in public relations, public affairs, marketing, paid media, and transmedia and social content.
Ken Fields, Senior Vice President and Senior Partner, FleishmanHillard
ABout Ken Fields
Ken Fields has managed more than 100 potential and actual crises on behalf of clients in the fields of healthcare, technology, business-to-government services, banking, faith-based services, public safety, chemical manufacturing, consumer products, trade associations and others. He has overseen every aspect of crisis communications including news media relations, spokesperson training, employee communications, customer communications, third-party outreach, regulatory communications and more. The crises on which Ken has worked include product recalls, product failures, environmental issues, employee misconduct, sexual abuse allegations, U.S. Department of Justice reviews, Congressional investigations, high-profile media attacks and others.
His clients have included numerous law firms, Monsanto, Olin Corporation, Peabody Energy, Boy Scouts of America, Holcim (US) Inc., Kanakuk Kamps and the National Fire Protection Association.
Ken has extensive media training experience. He has helped clients effectively communicate during interviews with “60 Minutes,” The New York Times, The Wall Street Journal, “World News Tonight,” “AC360,” “NBC Nightly News,” “CBS Evening News,” “Dateline,” “Today” and dozens of local daily newspapers. He also has prepared and trained clients in advance of media contact during crisis situations. In addition to his media training experience, Ken also serves as a client spokesperson by coordinating responses to media inquiries, implementing proactive news media campaigns and developing internal communications.
Before joining Fleishman-Hillard, Ken spent nearly eight years working as a television news anchor and reporter. He also produced and wrote the newscasts he anchored in the Missouri cities of Springfield, Columbia and Kirksville; and in Lincoln, Neb. Ken received undergraduate degrees in broadcast journalism and political science from the University of Missouri-Columbia.
>>> Back to ALC Schedule