|Managing the Crisis|
Presentation: Thursday, MArch 3, 2016
Participants will have the opportunity to put their crisis communications skills into action as they help to manage a realistic crisis scenario.
An understanding of crisis communication is only the first step for a company to successfully manage a crisis. A company must build and maintain an up-to-date crisis plan and pressure test the plan to ensure it meets the needs of the company before it faces a real crisis. A key step in crisis preparation is putting the crisis plan to the test. FH simulations are one of the most realistic ways to test your crisis communication management skills without actually having a crisis.
During the interactive session, Mr. Fields will present participants with a developing crisis scenario. As the fictitious but reality-based event unfolds, participants will discuss key considerations about communications strategy, tactics, key stakeholders and company leadership team roles. By the end of the session, participants will gain a better understanding of the importance of effective communications in the event of a crisis.
Ken Fields, Senior Vice President and Senior Partner, FleishmanHillard
ABout Ken Fields
Ken Fields has managed more than 100 potential and actual crises on behalf of clients in the fields of healthcare, technology, business-to-government services, banking, faith-based services, public safety, chemical manufacturing, consumer products, trade associations and others. He has overseen every aspect of crisis communications including news media relations, spokesperson training, employee communications, customer communications, third-party outreach, regulatory communications and more. The crises on which Ken has worked include product recalls, product failures, environmental issues, employee misconduct, sexual abuse allegations, U.S. Department of Justice reviews, Congressional investigations, high-profile media attacks and others.
His clients have included numerous law firms, Monsanto, Olin Corporation, Peabody Energy, Boy Scouts of America, Holcim (US) Inc., Kanakuk Kamps and the National Fire Protection Association.
Ken has extensive media training experience. He has helped clients effectively communicate during interviews with “60 Minutes,” The New York Times, The Wall Street Journal, “World News Tonight,” “AC360,” “NBC Nightly News,” “CBS Evening News,” “Dateline,” “Today” and dozens of local daily newspapers. He also has prepared and trained clients in advance of media contact during crisis situations. In addition to his media training experience, Ken also serves as a client spokesperson by coordinating responses to media inquiries, implementing proactive news media campaigns and developing internal communications.
Before joining Fleishman-Hillard, Ken spent nearly eight years working as a television news anchor and reporter. He also produced and wrote the newscasts he anchored in the Missouri cities of Springfield, Columbia and Kirksville; and in Lincoln, Neb. Ken received undergraduate degrees in broadcast journalism and political science from the University of Missouri-Columbia.
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