The majority of robotic solutions today are based around material handling tasks. However, with many of these tasks being repetitive, heavy lifting, automation and/or robot based solutions are a good fit.
With the innate ability to be reprogrammed, robots are fairly easy to repurpose, and therefore lend themselves to flexibility for changing needs in the future. Other requirements might be changing the end effector (the device on the end of the robotic arm), or possibly the stand/mount of the robot.
The association can serve as a central hub for information on the subject, and continue to be a conduit connecting suppliers and end users.